I have found a great way to increase customer loyalty while not ‘breaking-the-bank’. I began using promotional products around three years ago. At first I just used them during the Christmas season but because I found them so effective I started using them year round. I found that promotional gifts for both customers and employees has been a been a real boom for customer loyalty and in the case of employees a big moral booster. The cost is more that justified considering the positive benifits my business recieves.