Here is a very funny ad on a bus in Mexico City

Two dentists have won a second legal battle with French fashion giant Lacoste over the right to use a toothy crocodile on the sign outside their surgery, the government trademark body said on Thursday. Dentists Dr Simon Moore and Dr Tim Rumney said they chose a crocodile for their logo because the reptile is famous for having a mouth full of teeth.

But Lacoste argued that the dentists’ sign was too similar to their own emblem, a green crocodile that adorns millions of polo shirts around the world.  After losing the first round of its trademark fight last year, Lacoste appealed to London’s UK Intellectual Property Office, the official body responsible for patents, trademarks and copyright issues.

The office upheld the original decision, saying that consumers were unlikely to confuse the dental practice and the clothing company. The dentists’ logo includes the words “The Dental Practice” and does not share the Lacoste crocodile’s knobbly back and red tongue.

The Lacoste logo comes from the French tennis player Rene Lacoste, who was nicknamed “The Alligator” or “The Crocodile” in the 1920s. He struck a deal with a manufacturer to make clothes with a crocodile logo.  Good to see the little guy beating up on corporate America once-in-a-while.

Here is one that could cause more than a few problems for the store owner!

I thought this logo was very interesting and funny.

If you are reading this blog then you probably don’t need me to tell you about how vital a quality logo is to the success of a business. Whether your business is online or based in a brick-and-mortar location a logo is the first impression you are giving to potential customers. When you first decide to start a business make sure one of the first decisions you make is where to get a logo from. Make sure to go with a business logo design that is simple and attractive but conveys the image you want to build for your business. Make sure it is unique and do some research before deciding on the final logo.

Advertising Gifts with an Imprinted Logo - How are They Looking on an Office Desktop?

The meaning of promotional gifts AKA advertising specialties lies in the fact that they are just a sign of attention bearing your fancy logo, some kind of “award” to raise the company’s spirit or a great logo gift to build your brand recognition. But what if the ultimate audience (the consumers) of your promotional items are office-workers? Nowadays the majority of them do not use pens, pencils, rubbers or paper. Computers and keyboards – this is practically all they have on their tables. What advertising products are to be presented to them to be actually kept and not thrown away in the garbage?

As we have already mentioned there is nothing on an office-worker table besides a computer, a mouse, a keyboard, a pair of headphones and… a mug! Right, if you spend too much time in the office and have practically no spare time even for fixing dinner – you begin eating fast-food and more often without leaving the office. This is absolutely abnormal and a complete harassment to your stomach but, anyway, a logo mug is an irreplaceable thing.

Besides mugs with an imprinted logo, you can present photo frames. Who knows, maybe your employees will put your picture in it one day? Anyway, do not think that office-workers do not use tiny things on their tables. To be frank, they love them! Though not many workers like their boss seeing a bunch of small stuff on their tables which wrongly produces impression that they do not carry out their duties.

Advertising is an art where there are no one-size-fits-all solutions. When is comes to marketing giveaways, the part and parcel of a good logo gifts strategy is utility which should be approached with reason. Think about what the receivers will appreciate about the logo gift you are planning to give them and what they won’t. Why they will and why they won’t keep using it because goods with high utility, durability and usefulness are those that build your brand fidelity after all!

Body painting is a great way to advertise your business, right?