February 3rd, 2010
Love this ad for a yoga center!

August 6th, 2008
Building a website is a must for any business these days. Even if you don’t think you will get direct customers over the web you still want to at least have a resource and precense to keep up with your competition. Truth-be-told I can’t think of any business that would not benifit directly from having a website in todays global type economy.
The number one reason one many companies do not have a website is concerns over the cost of having it built but there are some great places to find pre-made templates that are attractive and cost-effective. Boring, unfunctional web design is a thing of the past and some of the sites like www.webdesign.org are a complete resource solution. If you want a unique template designed or a fantastic pre-designed template you can now find it all in one place.
Don’t wait another minute because your compeition likely already has a website or is in the planning stages of developing one. Take the first step and start researching your move into the Wold Wide Web.
March 16th, 2008
Non-profit organizations, although directly not pitted against one another in a competitive battle, have their own specific online marketing objectives to meet. Increasing awareness and recognition, growing memberships, boosting non-due revenues, donations and advocacy response are just a few.
The concept of the marketing savvy website design and interactive marketing for non-profit organizations is governed by each specific organization’s objectives and obviously starts with settling each organization’s specific goals. In order to determine them and range them in degree of importance, the following questions have to answered:
- From the point of the organization, what are the areas of best and least value in the programs and information provided by the association?
- What strengths and weaknesses are there in the organization’s process that advance or stifle the organization’s goals?
- How have the organization’s tactical and strategic goals changed over the last five years, and what was the reason for the alteration?
The final step before turning the strategy into fruition through the devised set of marketing tactics including search engine optimization, is figuring out what measurable results of non-profit organization’s development, efficiency, and relationships with its members are to be tracked and what methods of obtaining and comparing information are to be used. Apart from direct deliverables like membership or donations increase, these can be indirect like measuring website traffic, popularity of your online community or even profitability of your members’businesses (they often use non-profit memberships for their brand development and public relations campaigns).
February 7th, 2007
This is a great commercial that has found a second life a couple of years later as a viral video on the web.